Branding and Logo Design.
We’ve created a complete set of design guidelines to ensure consistency over just about every instances of our touch points. The core design elements are essential visual element of our brand – our logo, color, typeface, imagery, and graphics.
This brand guideline presents you with a comprehensive standard that defines our brand. consider it as a living and evolving source for consistent communications across a wide audience and touchpoint.
Our primary logo has a unique logotype and is based on Nunito typeface,
while our brand mark gives a feel of energy and life
Logo Elements
This illustrate the aperture a camera which is the opening in of the lens and represent the brand name which means “OPEN” The colors depicts energy and coming to life which communicate the brands tag line and vision. The choice of san-serif font brings sense of professionalism with a hint of creativity.
Graphics
Blue color photo treatment: Whenever photos are used as a generic background where they
play secondary role, a graphic treatment is recommended. For the purpose of this brand guideline, it is called the Blue Color Photo Treatment.
Logo Placement:
Logo must be placed at the left top or left bottom on either a white background or on any of our primary colors for consistency sake, taking into consideration the clear space rule.
Typeface.
Our brands primary font is Nunito. The font has a slightly rounded feel and is great for combining professionalism with a hint of creativity, perfect for a tech and design-focused company.
Fonts are essential for effective design, shaping how your message is perceived. One standout option is Nunito, a well-balanced sans-serif typeface known for its friendly and approachable appearance. With its rounded edges and clear readability, Nunito is perfect for both web and print projects.
Explore Nunito here: Nunito on Google Fonts. Its versatility makes it a great choice for everything from body text to headlines, ensuring your content looks polished and professional.